How did Germany’s SAP successfully orchestrate change from a one-product software vendor to a fast-growing cloud business? flow’s Janet Du Chenne talks to Stefan Gruber about the company’s transformation and how investor relations adapted
In January 2019 flow visited SAP’s headquarters in Walldorf, Germany to talk to the company’s head of investor relations, Stefan Gruber, about how it successfully orchestrated change from a one-product software vendor to a fast-growing cloud business.
In this video Gruber summarizes his thoughts on the essence of good investor relations and the importance of partnerships when entering new capital markets.
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